Brief: Create a 360 campaign for the make up brand Idun Minerals.
Insight: The moment when you're putting on make up is a moment when you collect your thoughts and get in the right mind state.
Solution: Focus on the mind state and collaborate with successful women. One part of the campaign was to send a live video on Iduns social media channels were the collaborators had their makeup done by Iduns makeup artists while doing a QA.
My role: art direction and movie editing.
The other team members: Johannes Persson, Kalle Lund, Mathilde Sjöstedt and Hampus Lewenhaupt.
Disclaimer: none of the footage was taken by us.